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51

rick and morty toys

Worth a look

Shows a sweet-spot price point ($27.25 avg), but a small market ($24K/yr) keeps it on the watch list.

Market size 6Growth 56Conversion 7Competition 84Returns 94Price range 89Avg price 95Brand share 40Review moat 62Quality gap 24

Avg price

Incredible$27.25

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$8.69–$99.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great31%

top-5 click share — an open shelf

Review moat

Good1,023.98

avg incumbent reviews — the moat a new listing must climb

Growth

Good+29.4%

90-day search growth — must beat 0% to launch

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$24K

$24K/yr · 171K searches

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