44
pull string toy
Skip itSoft demand (-25.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great366.53avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$15.02avg listing price — sweet spot $15–$100
Price range
Good$9.97–$29.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$84K$84K/yr · 84K searches
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier