52
puffy sticker book
Worth a lookShows low returns (1.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Market size
Good$481K$481K/yr · 440K searches
Avg price
Good$12.83avg listing price — sweet spot $15–$100
Price range
Good$6.71–$24.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,805.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand