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prop a pillar
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.51avg listing price — sweet spot $15–$100
Price range
Great$8.24–$37.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,284.37avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Market size
Bad$67K$67K/yr · 63K searches