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princess
Launch itA $1.8M/yr market growing +6.9% this quarter with returns at 1.5% — clears our launch bar.
Avg price
Incredible$24.84avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 4.9M searches
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$3.86–$130.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Review moat
Bad6,809.85avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality