60
princess crafts
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$16.09avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good$5.92–$33.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,030.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad$99K$99K/yr · 95K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand