57
pretend makeup for toddlers
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$18.17avg listing price — sweet spot $15–$100
Price range
Great$9.07–$39.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$644K$644K/yr · 935K searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,718.72avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand