47
pop up toy
Skip itA concentrated shelf (top 5 take 69% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$17.60avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$9.04–$26.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$499K$499K/yr · 680K searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,661.68avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse