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pop beads
Skip itSoft demand (-4.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.81avg listing price — sweet spot $15–$100
Price range
Good$5.58–$37.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,487.9avg incumbent reviews — the moat a new listing must climb
Market size
Okay$130K$130K/yr · 197K searches
Growth
Bad-4.8%90-day search growth — must beat 0% to launch