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polly pocket
Worth a lookShows a sweet-spot price point ($28.34 avg), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Avg price
Incredible$28.34avg listing price — sweet spot $15–$100
Price range
Great$8.21–$77.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 4.5M searches
Competition
Great34%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good881.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand