49
poker chip holder
Skip itSoft demand (-14.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.26avg listing price — sweet spot $15–$100
Review moat
Great236.07avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.87–$79.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$105K$105K/yr · 110K searches
Growth
Bad-14.1%90-day search growth — must beat 0% to launch