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pokemon cards

Launch it

A $400.8M/yr market growing +112.6% this quarter with returns at 0.3% — clears our launch bar.

Market size 100Growth 95Conversion 56Competition 77Returns 98Price range 34Avg price 89Brand share 0Review moat 25Quality gap 77

Market size

Incredible$400.8M

$400.8M/yr · 137.9M searches

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+112.6%

90-day search growth — must beat 0% to launch

Avg price

Great$62.38

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Price range

Okay$6.24–$254.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,244.25

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Trend