71
pokemon card binder
Launch itA $9.5M/yr market growing +14.1% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$9.5M$9.5M/yr · 12.0M searches
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$17.91avg listing price — sweet spot $15–$100
Price range
Great$6.30–$42.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,060avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand