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pokemon advent calendar 2022
Worth a lookShows a sweet-spot price point ($42.67 avg), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Avg price
Incredible$42.67avg listing price — sweet spot $15–$100
Price range
Incredible$18.74–$71.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$410K$410K/yr · 801K searches
Review moat
Okay1,501.61avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand