47
plush craft
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.48avg listing price — sweet spot $15–$100
Price range
Great$7.90–$49.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,228.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 64K searches