54
playmat holder
Worth a lookShows a thin review moat (173 avg reviews), but a small market ($73K/yr) keeps it on the watch list.
Review moat
Great172.81avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$19.64avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$8.19–$39.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Market size
Bad$73K$73K/yr · 82K searches