60
playing card case
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$15.28avg listing price — sweet spot $15–$100
Price range
Good$5.77–$37.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good945.89avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Good$283K$283K/yr · 419K searches
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality