45
pick up sticks
Skip itPrices mostly outside the sweet spot ($5.91–$16.15) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,513.54avg incumbent reviews — the moat a new listing must climb
Market size
Okay$150K$150K/yr · 216K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Avg price
Okay$9.11avg listing price — sweet spot $15–$100
Price range
Bad$5.91–$16.15cheapest to priciest tracked listing — scored on the share inside $15–$100