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phase 10 card game
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 870K searches
Avg price
Good$14.17avg listing price — sweet spot $15–$100
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,724.11avg incumbent reviews — the moat a new listing must climb
Price range
Bad$7.09–$17.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand