45
penny holder
Skip itSoft demand (-11.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$26.81avg listing price — sweet spot $15–$100
Price range
Great$6.70–$46.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great482.64avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$89K$89K/yr · 97K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.7%90-day search growth — must beat 0% to launch