44
penny drop game
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Price range
Great$12.39–$28.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.28avg listing price — sweet spot $15–$100
Review moat
Good751.22avg incumbent reviews — the moat a new listing must climb
Market size
Good$341K$341K/yr · 220K searches
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand