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paw patrol stickers
Skip itSoft demand (-30.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Great403.41avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$290K$290K/yr · 291K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.48avg listing price — sweet spot $15–$100
Price range
Okay$4.52–$18.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-30.4%90-day search growth — must beat 0% to launch