48
overlord figure
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Review moat
Incredible55.18avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$48.57avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Okay$6.92–$271.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$136K$136K/yr · 189K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality