32
op15
Skip itSoft demand (-49.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible85avg incumbent reviews — the moat a new listing must climb
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$123.00avg listing price — sweet spot $15–$100
Price range
Okay$13.63–$279.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$25K$25K/yr · 12K searches
Growth
Bad-49.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand