48
ninjago cake topper
Skip itSoft demand (-12.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.01avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great478avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.99–$129.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$110K$110K/yr · 175K searches
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand