51
nikke
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$70.63avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Okay2,176.64avg incumbent reviews — the moat a new listing must climb
Market size
Okay$173K$173K/yr · 371K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Price range
Okay$9.62–$295.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price