44
nertz
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$22.46avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$13.40–$26.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Review moat
Good1,449.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay$272K$272K/yr · 166K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand