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51

naughty dice

Worth a look

Shows a thin review moat (109 avg reviews), but soft demand (-34.0% this quarter) keeps it on the watch list.

Market size 10Growth 8Conversion 46Competition 91Returns 79Price range 54Avg price 39Brand share 78Review moat 95Quality gap 47

Review moat

Great108.57

avg incumbent reviews — the moat a new listing must climb

Competition

Great24%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Price range

Good$3.73–$28.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$10.69

avg listing price — sweet spot $15–$100

Market size

Bad$39K

$39K/yr · 99K searches

Growth

Bad-34.0%

90-day search growth — must beat 0% to launch

Trend