45
my first purse
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Avg price
Great$19.35avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$6.76–$32.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,746.53avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Market size
Bad$96K$96K/yr · 107K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand