53
my first crayons
Worth a lookShows low returns (1.0%), but soft demand (-21.6% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$17.83avg listing price — sweet spot $15–$100
Price range
Good$6.36–$34.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$106K$106K/yr · 166K searches
Review moat
Bad4,326.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand