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mtg prerelease kit
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great367.31avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$90.02avg listing price — sweet spot $15–$100
Market size
Good$294K$294K/yr · 302K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.13–$666.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price