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mtg playmat
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$21.03avg listing price — sweet spot $15–$100
Review moat
Great279.14avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.13–$41.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$651K$651K/yr · 1.9M searches
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand