48
mtg counters
Skip itA small market ($77K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great195.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.01avg listing price — sweet spot $15–$100
Price range
Great$6.81–$39.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$77K$77K/yr · 116K searches