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mtg card sleeves
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$2.8M$2.8M/yr · 3.6M searches
Avg price
Good$14.85avg listing price — sweet spot $15–$100
Price range
Good$7.96–$26.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Review moat
Bad12,275.96avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality