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mtg avatar the last airbender
Worth a lookShows a $5.2M/yr market, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size
Incredible$5.2M$5.2M/yr · 3.0M searches
Avg price
Great$82.27avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Great468.24avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.13–$425.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price