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mrs potts

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A small market ($36K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 14Conversion 13Competition 25Returns 49Price range 94Avg price 95Brand share 42Review moat 85Quality gap 35

Avg price

Incredible$44.27

avg listing price — sweet spot $15–$100

Price range

Great$16.22–$101.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great299.19

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-22.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$36K

$36K/yr · 77K searches

Products