62
mini house
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 1.7M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good604.23avg incumbent reviews — the moat a new listing must climb
Avg price
Good$133.45avg listing price — sweet spot $15–$100
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$5.63–$4425.78cheapest to priciest tracked listing — scored on the share inside $15–$100