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mini easter eggs
Skip itSoft demand (-94.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good896.63avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Okay$6.39–$22.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.72avg listing price — sweet spot $15–$100
Market size
Bad$20K$20K/yr · 60K searches
Growth
Bad-94.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier