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milo and chip
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Growth
Incredible+217.7%90-day search growth — must beat 0% to launch
Avg price
Incredible$28.77avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great211.4avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.92–$137.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 372K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale