57
memory game
Worth a lookShows low returns (1.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Market size
Great$978K$978K/yr · 1.5M searches
Price range
Good$6.70–$33.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.12avg listing price — sweet spot $15–$100
Review moat
Okay2,311.02avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.2%90-day search growth — must beat 0% to launch