48
math toys
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$18.13avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$7.50–$37.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,669.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Market size
Bad$29K$29K/yr · 80K searches
Signals No Dominant Brand