41
mary engelbreit products
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Good$5.48–$39.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good770.08avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.71avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$58K$58K/yr · 117K searches