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52

mario pencils

Worth a look

Shows low returns (0.8%), but a small market ($20K/yr) keeps it on the watch list.

Market size 5Growth 59Conversion 36Competition 79Returns 96Price range 70Avg price 83Brand share 44Review moat 47Quality gap 30

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$18.01

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Price range

Good$2.90–$42.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+35.0%

90-day search growth — must beat 0% to launch

Review moat

Okay1,798.09

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$20K

$20K/yr · 39K searches

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