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52

mardi gras beads

Worth a look

Shows a sweet-spot price point ($20.31 avg), but soft demand (-71.4% this quarter) keeps it on the watch list.

Market size 80Growth 0Conversion 68Competition 67Returns 62Price range 80Avg price 88Brand share 20Review moat 59Quality gap 35

Avg price

Great$20.31

avg listing price — sweet spot $15–$100

Market size

Great$1.1M

$1.1M/yr · 903K searches

Price range

Great$4.92–$58.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Good1,130.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-71.4%

90-day search growth — must beat 0% to launch

Reviews