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maileg
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.69avg listing price — sweet spot $15–$100
Price range
Great$9.92–$53.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great385.24avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 407K searches
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale