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mahjong mat
Launch itA $2.8M/yr market growing +35.4% this quarter with returns at 3.4% — clears our launch bar.
Market size
Incredible$2.8M$2.8M/yr · 4.3M searches
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$28.68avg listing price — sweet spot $15–$100
Review moat
Great132.3avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.72–$64.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Growth
Good+35.4%90-day search growth — must beat 0% to launch
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand