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mahjong cards 2023
Worth a lookShows a thin review moat (51 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible51.36avg incumbent reviews — the moat a new listing must climb
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$19.87avg listing price — sweet spot $15–$100
Price range
Great$5.86–$59.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+30.1%90-day search growth — must beat 0% to launch
Market size
Good$313K$313K/yr · 204K searches