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mahjong card sleeve
Worth a lookShows a thin review moat (64 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible64.24avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+49.9%90-day search growth — must beat 0% to launch
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.68avg listing price — sweet spot $15–$100
Price range
Okay$4.96–$21.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$184K$184K/yr · 264K searches