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magnetic easel
Skip itSoft demand (-9.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$52.94avg listing price — sweet spot $15–$100
Price range
Great$23.84–$117.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,279.89avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$109K$109K/yr · 53K searches
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Signals High Price