50
mafex
Worth a lookShows a thin review moat (131 avg reviews), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Review moat
Great131.3avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.3M$1.3M/yr · 2.6M searches
Competition
Great33%top-5 click share — an open shelf
Avg price
Good$111.13avg listing price — sweet spot $15–$100
Price range
Okay$23.10–$178.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price